USA · Popup Planning · Spatial Design · Fixture Production · Local Installation
ROUND LAB x OUWR Olive Young Pasadena Popup Project
- Brand
- ROUND LAB x OUWR
- Country
- USA
- City
- Pasadena
- Venue
- 올리브영 패서디나점
- Year
- 2026
TL Creative designed, produced, and installed a localized limited-edition ROUND LAB x OUWR display and experiential event space at Olive Young Pasadena in the U.S.
On July 31, 2026, a permanent display for the limited-edition collaboration between Korean skincare brand ROUND LAB and pattern design brand OUWR was installed at the Olive Young store in Pasadena, California. The display featured Birch Juice sunscreen, sun serum, cream products, along with special goods such as character keyrings and scrunchies inspired by traditional Korean fabric designs. A digital screen sharing the brand’s story was also included, attracting the attention of local customers.
On August 3, a separate in-store event table was added. The space was decorated with Korean-inspired elements, including a wooden folding screen with hanji (traditional Korean paper) texture and a fan motif. Shoppers could directly experience the products alongside the Olive Young mascot, with every detail thoughtfully designed to introduce the brand's identity and collaboration story to U.S. consumers.
For this project, TL Creative was responsible for popup planning, spatial and graphic design, fixture production, and overseeing all aspects of local installation.
