USA · Popup Planning · Spatial Design · Fixture Production · Local Installation
ROUND LAB x OUWR LA Pop-Up Display Project
- Brand
- ROUND LAB x OUWR
- Country
- USA
- City
- Los Angeles
- Venue
- 올리브영 웨스트필드 센추리시티점
- Year
- 2026
An experiential marketing case where TL Creative handled pop-up planning, spatial design, fixture production, and local installation for the ROUND LAB x OUWR limited edition display at Olive Young Westfield Century City in LA.
Date: July 31, 2026
Venue: Olive Young Westfield Century City (Los Angeles, CA)
The ROUND LAB x OUWR limited edition collection—a collaboration between Korean skincare brand ROUND LAB and character brand OUWR—was showcased as a permanent display zone at Olive Young Westfield Century City in Los Angeles.
The entire display zone was designed with graphics inspired by traditional Korean patterns (such as dancheong, pojagi, and decorative tassels), with the limited edition area highlighted by a tiger mascot in hanbok. Core product lines—including birch sun cream, sun serum, and cream—were presented alongside collaboration goods like character keyrings made from hanbok fabric, scrunchies, and traditional folding fans.
For this project, TL Creative was responsible for pop-up planning, spatial design, fixture production, and local installation.
