USA · Popup Planning · Spatial Design · Fixture Production · Local Installation
hetras LA K-Beauty Popup Booth Planning & Spatial Design
- Brand
- hetras
- Country
- USA
- City
- Los Angeles
- Venue
- LA Convention Center
- Year
- 2026
For Korean fragrance brand hetras’s participation in LA’s K-beauty event, TL Creative handled popup planning, spatial design, and local installation in the US.
On August 13, 2026, Korean fragrance brand hetras showcased its brand identity at Olive Young Festa 2026, held at the LA Convention Center in Los Angeles, USA.
The hetras booth featured warm wood tones and a red carpet path, creating a memorable first impression for visitors. At the center, an interactive scent installation offered nine themes including health, love, luck, and wealth, inviting guests to directly experience a range of hetras’s signature fragrances.
In addition, product displays on both sides formed a retail zone presenting key hetras items such as diffusers, hand creams, and body washes, allowing visitors to experience K-beauty products firsthand.
For this project, TL Creative managed the entire process in Los Angeles—planning the popup booth, spatial design, fixture production, and local installation—to help hetras deliver an impactful brand experience in the US.
