USA · Popup Planning · Spatial Design · Fixture Production · Local Installation
ROUND LAB LA Popup Booth: Concept Planning & Spatial Design Case Study
- Brand
- ROUND LAB
- Country
- USA
- City
- Los Angeles
- Venue
- LA Convention Center
- Year
- 2026
At Olive Young Festa 2026 in the LA Convention Center, TL Creative designed and installed a bakery-inspired ROUND LAB popup booth tailored for the US market.
On August 13, 2026, Korean skincare brand ROUND LAB participated in 'Olive Young Festa 2026,' held at the Los Angeles Convention Center.
To introduce their signature Birch Juice Moisturizing Sunscreen to American audiences, ROUND LAB created a bakery-themed booth. The booth featured three interactive zones: the 'Cookie Glaze Puzzle Zone' for assembling cookie pieces, the 'UV Check Zone' for testing sun protection, and the 'Overbake Zone,' which used the imagery of overbaked cookies to represent skin exposed to UV rays—each delivering the product’s message in creative ways.
At the center of the booth, a giant tube model of the Birch Juice Moisturizing Sunscreen poured out onto cookies below, alongside a ‘350°C’ oven-inspired display counter, visually highlighting the product’s UV protection benefits.
For this project, TL Creative handled the entire spatial execution process, from popup booth planning and spatial design to fixture production for the experience zones and local onsite installation.
