Korea · Popup Planning · Spatial Design · Fixture Production · Event Production
nauet Seongsu Popup Store: Lifestyle Brand Experience Space Planning & Operation | TL Creative
- Brand
- nauet
- Country
- Korea
- Year
- 2025
Discover how TL Creative planned, designed, produced, and operated nauet’s experiential lifestyle popup in Seongsu, Seoul—including space design, fixtures, and interactive events.
Date: October 10 (Fri) – October 23 (Thu), 2025
Location: 16, Yeonmujang 7-gil, Seongdong-gu, Seoul – Seongsu Portal
Opening Hours: 11:00 AM – 8:00 PM
Lifestyle brand nauet celebrated its launch with a popup store in Seoul’s Seongsu district. The popup was themed around the concept of 'on-the-go,' featuring diverse zones designed to let visitors experience the everyday life of the brand persona.
Various zones such as subway, street, office area, elevator, and check-in counter were created to evoke familiar daily settings, allowing visitors to step into the persona’s shoes. Dedicated photo zones—like a giant cheek-shaped installation—pop-up stalls, and an office room were designed to effectively convey nauet’s brand mood.
Interactive contents included a TO-DO LIST mission game, a hidden word search, a puzzle event, and a color chip experience. Guests who completed the TO-DO LIST mission received a nauet unbalance strap and a carabiner. Customers who purchased products could join a stamping keyring event, choosing their own plate and chain and personalizing it with their initials.
To accommodate guests of different nationalities, multilingual promoters and staff—fluent in Chinese, English, and Japanese—were on hand to provide seamless support throughout the event.
TL Creative was responsible for the overall planning, spatial design, fixture production, and event operation for this popup project.
