Korea · Spatial Design · VMD · Fixture Production · Event Production · Popup Planning
Char Seongsu Pop-up Store Experience | Spatial Design & Event Management
- Brand
- Char(차르)
- Country
- Korea
- City
- 성수동
- Year
- 2026
A behind-the-scenes look at Char’s first pop-up store in Seongsu, Seoul—showcasing spatial design, visual merchandising, and immersive event production for this lifestyle brand.
Date: March 5–8, 2026
Location: 1F, 13 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul
Operating Hours: 10:00 AM – 8:00 PM
Lifestyle brand Char launched its first pop-up store in Seongsu under the theme “The Most Delicate Design to Express Myself.” The event invited visitors to explore and experience Char’s signature eyelash products firsthand.
The space was crafted to reflect both Seongsu’s unique vibe and Char’s meticulous product quality, capturing the attention of visitors. Recognizing the neighborhood’s appeal to tourists and trendsetters from around the world, multilingual staff (English, Chinese, Japanese) were on site to help global guests engage with the brand story.
For this project, TL Creative led spatial design, visual merchandising, fixture production, event operations, and pop-up planning.
