Korea · Spatial Design · Fixture Production · Event Production · Popup Planning
CEID Popup Store at The Hyundai Seoul – Spatial Design & Event Management Case Study
- Brand
- 세이드(CEID)
- Country
- Korea
- City
- 더현대 서울
- Year
- 2026
Discover how TL Creative delivered spatial design, fixture production, event management, and popup planning for CEID’s first lifestyle popup store at The Hyundai Seoul.
Date: 2026.05.21 - 2026.05.27
Location: The Hyundai Seoul
Opening Hours: 11:00 AM – 8:00 PM
CEID’s inaugural popup store was designed to highlight the brand’s identity as a purveyor of stylish homeware and lifestyle products. Featuring a cozy wood tone and calming green palette, the space adopted a nature-inspired planter VMD to complement the pajama collection, creating an inviting yet sophisticated ambiance.
On site, visitors could experience the signature pajama lineup in dedicated fitting rooms and test zones, explore a display area showcasing various hair accessories and goods, capture moments at an emotional arched mirror photo spot, and enjoy a gacha event zone for a playful brand experience. This diverse setup enabled visitors to engage with the CEID brand on multiple levels.
TL Creative was responsible for spatial design, fixture production, event management, and popup planning for the CEID popup store at The Hyundai Seoul.
