Handon Seongsu Popup Store Event Management – Seoul Experiential BTL | TL Creative

On October 1, known as 'Handon Day,' the Handon popup store opened at 73 Yeonmujang-gil, Seongdong-gu, Seoul, in Seongsu XYZ.

This popup store was launched for the first time in Seongsu—a hotspot for young people and international visitors—to showcase the excellence and value of Handon, and to vitalize the domestic pork market. Under the slogan, 'With Handon, Anything is SUPER Possible!', the event was designed to share Handon's vibrant energy and encouragement.

The popup operated from October 1 to 9, 2024, from 11 a.m. to 8 p.m. Various experiences awaited visitors, including food trucks serving Paldo Bibimmyun topped with Handon pork, a prize roulette event, and a range of giveaways.

TL Creative was responsible for event production and on-site management of the Handon popup store.