Korea · Event Production
Case Study: Astro Boy 60th Anniversary Pop-Up Store Event Management at The Hyundai Seoul | TL Creative
- Brand
- 더현대
- Country
- Korea
- Year
- 2024
TL Creative managed the Astro Boy 60th Anniversary Pop-Up Store event at The Hyundai Seoul, delivering a smooth and comfortable brand experience through expert onsite operations.
From April 4 (Thu) to April 10 (Wed), 2024, a pop-up store celebrating the 60th anniversary of Astro Boy was held at The Hyundai Seoul (108 Yeoui-daero, Yeongdeungpo-gu, Seoul).
The pop-up store was planned through a collaboration between FXIP and tech YouTuber ITSub, who was actively involved from the early stages, making the event particularly meaningful for tech fans. The store operated daily from 10:30 am to 8:30 pm.
Special edition products and merchandise celebrating Astro Boy’s 60th anniversary—including MagSafe chargers, phone cases, and figures inspired by Astro’s signature red boots—were exhibited and sold onsite, drawing significant attention from visitors.
TL Creative was responsible for the overall operation of the pop-up store. Our scope included recruiting and training staff, onsite management, guiding visitors and organizing flow, and implementing safety measures to ensure a seamless and pleasant event experience.
