Korea · Popup Planning · Event Production
Jinro Morning Is Back Campus Popup Event | University Festival Brand Activation Planning & Production
- Brand
- 화이트진로
- Country
- Korea
- Year
- 2026
TL Creative successfully planned and produced campus popup events with Jinro Morning Is Back at major Seoul universities in March 2026, targeting college students.
From March 4 to March 18, 2026, campus popup events were held at Sangmyung University, Myongji University, in the Konkuk University road area, and Hanyang University. The events ran from 11:30 AM to 2:30 PM.
Jinro’s hangover relief brand ‘Morning Is Back’ hosted unique events for students, celebrating university festival season. Under the concept ‘A Better Morning Than Yesterday,’ college students could directly experience the benefits and brand vibe of Morning Is Back.
The events encouraged active student participation with product giveaways, a variety of games, special event zones, and instant photo opportunities, all highlighting the brand’s young and energetic image. Experience features like mascot costumes reflected trends popular with Gen Z.
TL Creative was responsible for popup planning and event production for this project.
