Korea · Event Production
K-Travel Week Experiential Event at Emart24 Samcheong and Across Korea | TL Creative Event Production Case
- Brand
- Country
- Korea
- Venue
- 이마트24 삼청점 외 전국 주요 거점 매장
- Year
- 2024
Discover how TL Creative managed experiential tourism events at K-Travel Week pop-up stores, held at Emart24 Samcheong and key locations nationwide.
From June 1 to June 30, 2023, the 'K-Travel Week' campaign took place at Emart24 Samcheong and major store hubs nationwide. Organized jointly by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, this event was an offline pop-up store initiative designed to promote domestic travel across Korea.
At locations like Emart24 Samcheong, the event featured local specialty product showcases, domestic travel theme promotions, and interactive activities, allowing visitors to enjoy a variety of experiential programs.
TL Creative was in charge of on-site event operations for the pop-up stores. Recognizing the high number of international visitors, we provided multilingual promoters, managed entrance guidance, visitor flow in the experience zones, and on-site safety to ensure a comfortable and secure experience for all guests.
