Nexon 2024 ICON Match Event Management | Seoul World Cup Stadium Brand Activation Case Study

The 'Nexon 2024 ICON Match,' celebrating Nexon's 30th anniversary, was held successfully at Seoul World Cup Stadium from October 19th (Sat) to 20th (Sun), 2024.

This special event featured the 'ICON Class,' retired footballers renowned from Nexon's top football games 'FC Online' and 'FC Mobile,' who took to the pitch for a unique match experience.

On-site, the ICON Fan Store operated to offer limited-edition ICON Match jerseys and a variety of exclusive merchandise, including patches, scarves, and blankets. Customers who purchased a jersey could receive personalized numbering applied on the spot, which was very well received.

At this event, TL Creative focused on managing visitor flow and preventing safety incidents to ensure smooth operations. We also provided pre-event training for staff handling the heat press machines, enhancing both efficiency and quality. Our efforts throughout the event aimed for safe and systematic management.