Korea · Popup Planning · Spatial Design · VMD · Event Production
The Hyundai Seoul well247 Pop-up Store: Experiential Space Design & Branding by TL Creative
- Brand
- 더현대서울
- Country
- Korea
- Year
- 2026
The well247 pop-up at The Hyundai Seoul offered an immersive brand experience. TL Creative managed pop-up planning, spatial design, VMD, and event operations to highlight brand value and lifestyle.
From January 2 (Fri) to January 14 (Wed), 2026, the well247 pop-up store was held at The Hyundai Seoul. The store operated from 10:30 AM to 8:00 PM, with extended hours until 8:30 PM on Fridays, weekends, and public holidays.
The well247 pop-up was designed as a spatial promotion where visitors could intuitively connect with the brand’s core values and engage in hands-on experiences. The environment allowed guests to naturally explore products and diverse content, ensuring the brand identity was effectively conveyed onsite.
TL Creative took charge of pop-up planning, spatial design, VMD (Visual Merchandising), and event operations for this project. We developed the space in line with the pop-up’s concept and carefully structured the visitor flow to deliver an immersive customer experience. Further, we assigned event staff tailored to the occasion and managed guest services, event operations, safety, and traffic flow onsite to ensure smooth execution.
