Korea · Spatial Design · VMD · Fixture Production · Event Production · Popup Planning
B.GROOM Popup Store at The Hyundai Seoul – Spatial Design & VMD Case Study | TL Creative
- Brand
- B.GROOM
- Country
- Korea
- Year
- 2026
Discover how TL Creative managed spatial design, VMD, fixture production, event operation, and popup planning for the B.GROOM popup at The Hyundai Seoul.
Dates: February 5 – February 16, 2026
Location: The Hyundai Seoul, 108 Yeouidaero, Yeongdeungpo-gu, Seoul
Opening Hours: 10:00 AM – 8:30 PM
B.GROOM is a lifestyle brand redefining men’s grooming routines and inspiring everyday confidence. In February 2026, the B.GROOM popup store at The Hyundai Seoul in Yeouido attracted significant attention from visitors.
The popup was designed for visitors to experience B.GROOM’s products firsthand. With an intuitive product testing zone, photo spot capturing the brand’s signature mood, and various event areas, the space presented a refined male lifestyle in the heart of the city.
To accommodate the high foot traffic at The Hyundai Seoul, we established a systematic onsite operation process, creating a comfortable environment by organizing separate routes for influencers and general visitors. Staff were also trained to ensure product guidance and onsite safety.
For this project, TL Creative was responsible for spatial design, visual merchandising (VMD), fixture production, event operation, and popup planning.
