Korea · Event Production
BE@RBRICK 20th Anniversary Exhibition Debuts at The Hyundai Seoul – A New Approach to Korean Art Toy Brand Events
- Brand
- BE@RBRICK
- Country
- Korea
- Year
- 2025
The official BE@RBRICK 20th anniversary tour exhibition was held for the first time in Korea at The Hyundai Seoul, with TL Creative managing event production.
The official BE@RBRICK 20th anniversary tour exhibition, celebrating Japan’s iconic art toy brand, took place from October 1 to October 21, 2025, at ALT.1, 6F, The Hyundai Seoul Department Store, 108 Yeouidae-ro, Yeouido-dong, Yeongdeungpo-gu, Seoul. Marking the first official BE@RBRICK exhibition of its kind in Korea, the event featured a creative reimagining of a traditional Korean garden under the theme 'Garden.'
Approximately 120 pieces were showcased, with 11 artist teams from Korea and abroad premiering new works. Visitors not only enjoyed the garden-inspired displays but also experienced interactive content—including photo zones, limited-edition merchandise, and art sales. The exhibition was open daily from 10:30 AM to 8:30 PM.
TL Creative managed comprehensive event operations for the BE@RBRICK exhibition, taking charge of on-site staffing, store management, guest flow and safety, as well as sales and event guidance, ensuring systematic on-site management throughout.
