Korea · Spatial Design · Fixture Production · Event Production · Popup Planning
AKI's First Popup Store: Discover Sake Lifestyle at The Hyundai Seoul
- Brand
- AKI
- Country
- Korea
- Year
- 2025
AKI Sake’s first popup store opened at The Hyundai Seoul. TL Creative delivered spatial design, fixture production, event production, and popup planning for an immersive brand experience.
Dates: July 25 (Fri) – August 6 (Wed), 2025
Location: The Hyundai Seoul
Operating Hours: 10:30 AM – 8:30 PM
AKI’s very first popup store was held at The Hyundai Seoul. The space was designed to reflect the AKI Sake brand’s identity—bringing the charm of traditional Japanese sake to contemporary lifestyle settings.
The area was divided into a tasting zone and a photo zone, allowing visitors to experience sake firsthand and seamlessly connect with the brand philosophy. Onsite, interactive programs such as an SNS upload event and a lucky draw encouraged active participation.
Considering international visitors, multilingual promoters and staff—fluent in Chinese, English, and Japanese—were stationed on site to ensure smooth communication.
TL Creative was responsible for the popup store’s spatial design, fixture production, event operation, and popup planning, enabling an effective AKI brand experience.
