Korea · Event Production
Vivreve Kkobakkobap Pop-up Store | Seoul Brand Event Operations Case Study
- Brand
- 비브리브
- Country
- Korea
- Year
- 2025
The Vivreve Kkobakkobap product launch pop-up was held at The Hyundai Seoul. TL Creative managed event operations, supporting the brand’s first offline experience.
Vivreve, a brand promoting healthy meals, hosted a pop-up store to celebrate the launch of its new Kkobakkobap product at The Hyundai Seoul (108, Yeoui-daero, Yeongdeungpo-gu, Seoul) from May 15 to May 28, 2025. The operating hours were from 10:30 AM to 8:30 PM.
The pop-up featured various interactive zones, including a tasting area for Kkobakkobap and granola, a sales zone for products and merchandise, and an event area with lucky boxes and activities, offering visitors a variety of experiences.
For this pop-up, TL Creative was responsible for overall on-site operations. This included cashier management, flow management, staff allocation, customer service, and on-site support for invited influencers—ensuring the brand’s first offline event ran seamlessly.
