Korea · Spatial Design · VMD · Fixture Production · Local Installation · Event Production · Popup Planning
Shinsegae Claumant 1981 Daejeon Popup Store | Spatial Design & VMD Expertise
- Brand
- 신세계
- Country
- Korea
- Year
- 2025
TL Creative led spatial design, VMD, fixture production, local installation, event operations, and popup planning for Shinsegae's Claumant 1981 Daejeon popup event.
From Friday, August 29 to Sunday, September 7, 2025, the first standalone popup store for the premium towel brand Claumant 1981 was held at Daejeon Shinsegae Art & Science 2F, located at 1 Expo-ro, Yuseong-gu, Daejeon.
Opening hours ran from 10:30 AM to 8:00 PM Monday to Thursday, and from 10:30 AM to 8:30 PM on Fridays through Sundays.
Claumant 1981 is Shinsegae’s premium towel brand launched in 1981, known for its elegant design, exceptional absorbency, high-quality fabrics, and strict quality control, offering lasting softness and comfort. At this Daejeon popup, a variety of experiential spaces were created for visitors to experience the brand’s identity and refined daily living.
TL Creative was responsible for the full project scope including spatial design, VMD (visual merchandising), fixture production, local installation, event operation, and popup planning, effectively communicating the brand value of Shinsegae Claumant 1981 onsite.
