Korea · Spatial Design · VMD · Fixture Production · Event Production · Popup Planning
Clouman at Seoul Living Design Fair | Spatial Design, VMD & Event Production by TL Creative
- Brand
- 서울리빙디자인페어
- Country
- Korea
- Year
- 2026
TL Creative delivered spatial design, VMD, fixture production, event operations, and popup planning for the Clouman exhibition at the Seoul Living Design Fair. Discover a premium living experience.
From February 25 to March 1, 2026, the Seoul Living Design Fair—the largest living exhibition in Korea—was held at COEX, 513 Yeongdong-daero, Gangnam-gu, Seoul. The premium towel and lifestyle brand Clouman participated, presenting an exhibition under the theme ‘The Softest Design in Everyday Life’.
Visitors experienced Clouman’s premium materials and sophisticated color lineup in an interactive space. The exhibition highlighted soft textures, superior absorbency, and distinctive brand sensibilities through curated objects, vividly conveying the essence of the products and brand mood. Interior styling that recreated real bathrooms and living spaces provided varied lifestyle insights.
Meticulous onsite management ensured smooth visitor flow, safety, customer service, and event operations, all contributing to a positive brand image.
For this project, TL Creative handled exhibition spatial design, VMD (visual merchandising), fixture production, event production, and popup planning for the Clouman booth.
