Korea · Event Production
SAND SOUND Pop-up Store Event Management | Lifestyle Experience in Seongdong, Seoul
- Brand
- SAND SOUND
- Country
- Korea
- Year
- 2024
Case study: TL Creative managed the SAND SOUND pop-up store event in Seongdong, Seoul, featuring a street casual brand and a collaboration with idol group BOYNEXTDOOR.
SAND SOUND is a street casual lifestyle brand built on the slogan 'Everyday fit for misfits,' expressing individuality and freedom from the norm in everyday life.
From May 10 to May 19, 2024, the SAND SOUND pop-up store was held at Stage 35, 35 Yeonmujang-gil, Seongdong-gu, Seoul. The event ran daily from 11 AM to 8 PM, drawing attention for its collaboration between SAND SOUND and the idol group BOYNEXTDOOR.
On-site, a variety of attractions such as photo zones, lucky draws, and photo booths were offered for fans and customers, enhancing immersive brand experiences.
TL Creative was responsible for event operations at this pop-up store, overseeing staffing and on-site management to ensure a safe and enjoyable experience for all visitors.
