Korea · Fixture Production · Event Production · Popup Planning
Pokémon GO Popup Store at Gangnam Famille Station – Fixture Production, Event Operations, and Popup Planning | TL Creative
- Brand
- 포켓몬고
- Country
- Korea
- Year
- 2024
Pokémon GO 'Dynamax' and 'Gigantamax' popup store at Gangnam Famille Station, Seoul. TL Creative delivered fixture production, event management, and popup planning for a seamless experiential marketing event.
From November 4 to November 26, 2024, a Pokémon GO popup store themed around 'Dynamax' and 'Gigantamax' was held at Famille Station in Gangnam Express Bus Terminal, 205 Sapyeong-daero, Seocho-gu, Seoul.
At the venue, various photo zones were set up so visitors could enjoy commemorative photos. Both the 'Gigantamax' photo zone and the 'Dynamax' photo zone, designed to align with the brand concept, attracted plenty of attention.
In addition, an in-game-style gym was recreated on site, allowing users to enjoy live raid battles, collect Max Particles at power spots for Max Battle activities, and receive exclusive items like Pokémon GO logo keyrings, Max Out keyrings, and limited-edition postcards.
TL Creative was responsible for fixture production, event operations, and popup planning at this Pokémon GO popup store, delivering an engaging on-site brand experience.
