Korea · Event Production
Buchae-Pyo Gaswhal Sampling Event – Experiential BTL Marketing in Seoul Hotspots
- Brand
- 부채표
- Country
- Korea
- Year
- 2024
TL Creative managed Buchae-Pyo’s Gaswhal beverage sampling event across Seoul’s busiest nightlife districts, maximizing brand experience through BTL experiential marketing.
Buchae-Pyo held a sampling event for its digestive beverage Gaswhal from December 19, 2024 to January 4, 2025.
The event took place at 150 bars located in popular districts such as Magok, Balsan, Gangnam, Sinsa, Hongdae, and Yeonnam in Seoul, and operated daily from 6:30 PM to 10:30 PM.
During this period, a total of 30,000 Gaswhal samples were distributed to visitors, alongside special activities like hot pack giveaways and New Year’s fortune draws by zodiac, enhancing attendee enjoyment and satisfaction.
TL Creative was responsible for the overall event production.
