Korea · Event Production
VODANA Mokdong Hyundai Department Store Popup Event | TL Creative Case Study
- Brand
- VODANA
- Country
- Korea
- Year
- 2025
A case study of TL Creative's operation of the VODANA popup store at Mokdong Hyundai Department Store, highlighting brand experiences, event activities, and on-site event details.
VODANA, the hair styling device brand, held a popup store at Mokdong Hyundai Department Store Annex B2 from February 14 to February 27, 2025. The popup was open daily from 10:30 AM to 8:00 PM.
At the popup store, visitors could try out VODANA’s latest and best-selling products, enjoy live hairstyling demonstrations, and receive one-on-one hair consultations. Expert promoters were present on-site to guide guests in using the devices and offer styling tips. A variety of activities were also run, including gifts for early visitors and a roulette prize event.
TL Creative was responsible for the overall on-site operation of the popup store event.
