Korea · Event Production
BREITLING Pop-Up Event at Daegu Shinsegae Department Store – TL Creative Case Study
- Brand
- Country
- Korea
- Venue
- 대구광역시 동구 동부로 149, 신세계백화점 대구점
- Year
- 2024
Showcasing our event production expertise, TL Creative managed operations for the BREITLING pop-up at Daegu Shinsegae Department Store, providing a seamless brand experience.
From December 8 (Fri) to December 25 (Mon), 2023, Swiss premium watch brand BREITLING held a pop-up store at Shinsegae Department Store Daegu, located at 149 Dongbu-ro, Dong-gu, Daegu.
The pop-up store was designed to reflect BREITLING’s precise engineering and robust style, inspired by aviation, sports, and adventure. It drew attention as an immersive space to experience the brand’s identity firsthand.
Operational hours were from 10:30 AM to 8:00 PM on weekdays, with extended hours until 8:30 PM on Fridays, Saturdays, and Sundays.
TL Creative was responsible for event operations at the pop-up store, supporting smooth execution through expert staff placement, customer service, watch fitting assistance, product guidance, cooperation with on-site sales staff, and deployment of multilingual promoters.
