Korea · Event Production
MAEPSSI Traditional Liquor Pop-Up Store Event at The Hyundai Seoul | TL Creative, Yeongdeungpo-gu, Seoul
- Brand
- Country
- Korea
- Venue
- 서울특별시 영등포구 여의대로 108, 더현대 서울
- Year
- 2024
TL Creative managed the MAEPSSI traditional liquor pop-up store at The Hyundai Seoul in Yeongdeungpo-gu, handling on-site event production and experiential brand storytelling.
From August 10 (Thu) to August 23 (Wed), 2023, a pop-up store for fusion traditional liquor brand MAEPSSI was held at The Hyundai Seoul, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul. Operating hours were 10:30 AM to 8:00 PM on weekdays and 10:30 AM to 8:30 PM on Fridays, Saturdays, and Sundays.
MAEPSSI is a brand that expresses the energy and inner beauty of tradition in a modern way. At this pop-up store, visitors experienced a space inspired by traditional Korean design elements such as roof tiles, windows, and foundation stones, reinterpreted with a contemporary touch. Guests could sample both the White Label and Red Label products and immerse themselves in the brand's philosophy and story.
TL Creative oversaw on-site operations for the pop-up store at this event. We systematically managed the placement of promoters and staff, entrance guidance, visitor flow, and safety protocols. Considering the diverse visitors at The Hyundai Seoul, we assigned multilingual promoters to ensure smooth communication with a wide range of customers.
