Korea · Event Production
OAKBERRY Popup Store Event Operations at The Hyundai Seoul | Experiential Marketing Case Study
- Brand
- OAKBERRY
- Country
- Korea
- Year
- 2024
TL Creative managed event operations for the OAKBERRY popup store at The Hyundai Seoul, offering visitors the chance to experience this global lifestyle brand firsthand.
Date: May 7 (Tue) – June 2 (Sun), 2024
Location: The Hyundai Seoul, 23 Yeouido-dong, Yeongdeungpo-gu, Seoul
Operating Hours: 10:30 AM – 8:00 PM
OAKBERRY is a global açaí bowl brand that began in Brazil, committed to promoting a healthy lifestyle with organic açaí berries. The brand is quickly gaining recognition among young, health-conscious consumers in Korea and, through the popup store at The Hyundai Seoul, took the opportunity to engage more directly with local customers.
During the event, visitors were able to experience OAKBERRY's açaí bowl products and branded merchandise firsthand, reinforcing the brand's healthy image. Reflecting The Hyundai's high proportion of international visitors, multilingual promoters were stationed to ensure smooth onsite operations and effective brand communication. Event flow, crowd management, and safety protocols were also systematically implemented.
TL Creative was responsible for operating the OAKBERRY popup store, ensuring order and safety on site, and supporting visitors in having a positive brand experience.
