Korea · Event Production
Sulwhasoo House: Experiencing Tradition and Modern Beauty in Bukchon – Event Production by TL Creative
- Brand
- Sulwhasoo
- Country
- Korea
- Year
- 2025
A flagship beauty experience event held at Sulwhasoo House in Seoul’s Bukchon neighborhood. TL Creative oversaw space and event management for this unique activation.
Date: May 7 (Wed) – June 1 (Sun), 2025
Location: 47 Bukchon-ro, Jongno-gu, Seoul
Operating Hours: 10:00 AM – 7:00 PM
Nestled in Bukchon, Seoul, Sulwhasoo House is a unique flagship space where a 1930s Korean hanok and a 1960s Western-style building blend harmoniously. In this setting, combining traditional and modern aesthetics, guests can explore Sulwhasoo’s philosophy through a curated selection of products and recommendations. Visitors naturally discover the brand’s story as they enjoy exhibitions and interactive spaces that reflect Sulwhasoo’s distinctive approach to beauty.
TL Creative managed the event onsite, including staff coordination for docent tours and product introductions, ensuring visitors could fully immerse themselves in Sulwhasoo’s brand and story.
