Korea · Event Production · VMD · Fixture Production · Spatial Design · Popup Planning
BIODERMA x New Balance: Seoul Marathon Booth & VMD Case Study
- Brand
- 바이오더마 x 뉴발란스
- Country
- Korea
- Year
- 2026
At the Korea marathon event, BIODERMA and New Balance hosted a beauty experience zone. TL Creative managed site operations and VMD, delivering hands-on product engagement and streamlined onsite management for runners.
On March 1, 2026, BIODERMA, the dermo-cosmetic brand, participated in the ‘New Balance Run your way’ marathon held at Seoul Olympic Stadium, Songpa-gu, presenting a special booth. The event ran from 7:00 a.m. to 2:00 p.m., drawing over a thousand runners from early morning.
The booth was designed around the concept of 'refreshing skin after running', providing an environment to promote the importance of skin protection, soothing, and sun care before and after the marathon. There was a test zone for BIODERMA’s flagship products, a photo spot for finishers to capture healthy energy, and multiple onsite activities to boost engagement and effectively communicate the brand image.
TL Creative planned guidance lines to prevent crowding and bottlenecks during the rush hours, and meticulously handled customer interactions, flow management, and safety. Clear directions and organized movement improved the overall brand experience for visitors.
For this project, TL Creative oversaw event production and VMD (Visual Merchandising), ensuring that the onsite atmosphere and brand values were effectively communicated.
