Korea · Popup Planning · Event Production
Shinsegae Gangnam Byredo Mojave Ghost 10th Anniversary Popup Store – Experiential Marketing Event
- Brand
- 신세계
- Country
- Korea
- Year
- 2024
An experiential marketing case at Shinsegae Gangnam, featuring Byredo’s Mojave Ghost 10th Anniversary Popup Store with museum-themed design, immersive experiences, and event production.
From February 29 to March 13, 2024, a popup store celebrating the 10th anniversary of Byredo's iconic fragrance 'Mojave Ghost' was held at Central Park Plaza, Shinsegae Department Store Gangnam (176 Sinbanpo-ro, Seocho-gu, Seoul).
The event space was designed with a museum concept, where visitors could explore the brand story and the full product lineup with docent-guided explanations and interactive experiences. Immersed in an atmosphere inspired by the Mojave Desert, guests enjoyed a unique brand experience enhanced with various experiential elements.
Opening hours were from 10:30 AM to 8:00 PM, with extended hours until 8:30 PM on Fridays and weekends.
For this project, TL Creative handled popup store planning and onsite event production, providing traffic flow management and event operations in line with the brand concept.
