Korea · Spatial Design · VMD · Fixture Production · Event Production · Popup Planning
shaishaishai Seongsu Popup Store: K-Beauty Experience Space Design & Management Case Study
- Brand
- shaishaishai
- Country
- Korea
- Year
- 2025
The shaishaishai anti-aging beauty popup in Seongsu, Seoul delivered diverse offline brand experiences—from experiential space design and VMD to event production and pop-up planning.
Anti-aging skincare brand shaishaishai hosted the 'Pink Wishes Milky Dreams' popup store from December 17 to December 28, 2025, at Musinsa Beauty Space 1, 81 Yeonmujang-gil, Seongdong-gu, Seoul. It was open daily from 11 AM to 7 PM.
Reflecting shaishaishai’s focus on photoaging caused by UV exposure, the popup was designed with a pink holiday theme. Visitors could experience all shaishaishai products in the test zone, enjoy a special tree zone, and capture memorable moments in the photo zone, encouraging active participation and interest.
To accommodate visitors from diverse backgrounds, promoters and staff proficient in Chinese, English, and Japanese were onsite to ensure smooth communication.
TL Creative handled the spatial design, visual merchandising (VMD), fixture production, event management, and popup planning, supporting an effective delivery of the brand’s offline experience.
