Korea · Event Production
ETUDE Mega Beauty Show Booth Operation in Seoul – TL Creative Experiential Marketing Case Study
- Brand
- ETUDE
- Country
- Korea
- Year
- 2025
ETUDE partnered with TL Creative to successfully run a booth at the Mega Beauty Show in XYZ SEOUL, Seoul. A case focused on experiential marketing and event production.
From April 18 (Fri) to April 20 (Sun), 2025, the 'Mega Beauty Show' took place at XYZ SEOUL, 73 Yeonmujang-gil, Seongdong-gu, Seoul. This unique beauty event, hosted by Coupang three times a year, brought together numerous popular beauty brands. Visitors could try out various products at each brand’s booth and enjoy exclusive on-site discounts and gifts.
As an experiential marketing agency, TL Creative was responsible for managing the official booth event for beauty brand ETUDE. Operating daily from 10 AM to 8 PM, we provided comprehensive booth operations tailored to the brand image, including hands-on activities, visitor engagement, product introductions and events, as well as on-site traffic flow and safety management.
