Korea · Event Production
Diptyque Seongsu Popup Store Event Operations – TL Creative | Beauty Experience Marketing, Seoul
- Brand
- Diptyque
- Country
- Korea
- Year
- 2024
TL Creative managed the operations for Diptyque's 'Holiday Collection' popup store in Seongsu. Discover key details about the event, location, and on-site collaboration.
From November 20 to December 29, 2024, Diptyque’s third Seongsu popup store opened at 20-1 Yeonmujang-gil, Seongdong-gu, Seoul, featuring a 'Holiday Collection' theme.
This popup space was created in collaboration with British felt artist Lucy Sparrow. Diptyque’s winter items were presented in soft felt, adding a visual delight. The colorful and poetic atmosphere of the collection offered visitors a memorable experience.
The popup operated daily from 11am to 9pm, with English, Chinese, and Japanese-speaking promoters on-site to welcome and assist an international range of visitors.
TL Creative was responsible for event operations, including staffing dedicated promoters, managing on-site events, queue management, handling pre-booked guests, and overseeing overall sales and popup store operations.
