Korea · Popup Planning · Spatial Design · VMD · Event Production
OOZE UNIVERSE Beauty Pop-Up Experience in Seongsu | TL Creative
- Brand
- 우즈유니버스(OOZE UNIVERSE)
- Country
- Korea
- City
- 성수동
- Year
- 2026
TL Creative delivered a unique pop-up experience for 'OOZE UNIVERSE' in Seongsu, Seoul, handling spatial design, VMD, and event production for immersive brand engagement.
From April 2 to April 11, 2026, the beauty brand ‘OOZE UNIVERSE’ held a pop-up store at 317, Seongsu-ro 2-ga-gil, Seongdong-gu, Seoul. The pop-up operated daily from 11 AM to 8 PM.
The pop-up store embraced an ‘universe’ theme to showcase the brand’s diverse potential, creating a space where visitors could immerse themselves in the brand’s multi-faceted moods. Eight brands were seamlessly curated within a single venue, allowing guests to flow naturally from one experience to the next as they moved through the space.
Brand-inspired photo zones were provided to let visitors visually engage with the brand concept and generate on-site content. With the high foot traffic in Seongsu in mind, TL Creative implemented efficient entry, flow separation, and crowd management processes. Carefully designed zoning ensured a pleasant experience, while stable visitor control during peak hours delivered a truly immersive brand environment.
For this project, TL Creative was responsible for popup planning, spatial design, visual merchandising (VMD), and overall event production, creating an experience-focused brand pop-up store.
