Korea · Event Production
Warm Angel Hugs: MUDE Seongsu Pop-up Store Experience
- Brand
- 뮤드(MUDE)
- Country
- Korea
- City
- 성수동
- Year
- 2026
At the MUDE Seongsu pop-up store, visitors immersed themselves in the warmth and comfort of Angel Hugs, experiencing the brand’s unique vision with interactive beauty events.
From April 29 to May 11, 2026, MUDE opened an emotionally themed 'ANGEL HUG DELIVERY' pop-up store at 65 Yeonmujang-gil, Seongdong-gu, Seoul. Designed as a sanctuary from busy city life, the space allowed visitors to fully experience the gentle embrace of Angel Hugs and MUDE's unique world.
On-site staff completed the factory concept with warm hospitality, and guests could explore the signature 36.5° Angel Ring texture and vibrant color lineup in dedicated experience zones. Interactive activities like the 'Angel Cupid Angel Ring Toss' game zone, Instagram and Kakao events, and a lucky draw added fun, hands-on moments for all attendees.
The official photo zone featured playful elements such as an oversized receipt backdrop and a motorcycle prop, encouraging visitors to organically share their experiences on social media.
TL Creative was responsible for on-site event operations for this project.
