Korea · Popup Planning · Spatial Design · VMD · Event Production
EUYIRA Relaunch Popup Store: Depanew HQ Pop-up Space Design & Event Production
- Brand
- 유이라(EUYIRA)
- Country
- Korea
- Venue
- 데패뉴 HQ
- Year
- 2026
TL Creative successfully brought EUYIRA’s relaunch popup store to life at Depanew HQ, handling spatial planning, VMD, and onsite event management to enhance the brand experience.
On July 1, 2026, beauty brand EUYIRA opened a pop-up store at Depanew HQ in Seoul to celebrate its relaunch. Running from 12 PM to 8 PM, the event showcased the brand's refreshed direction and visuals in person.
This pop-up focused on expressing EUYIRA's transparent and sensuous image throughout the entire space. The design featured a minimal white palette, natural linen fabrics, fresh white flowers, and products displayed using silver cutlery and cake trays, highlighting the brand’s identity.
The event space included areas to experience EUYIRA’s bestselling cushion, concealer, and makeup lines, along with a poster wall, full-length mirror photo zone, and a thoughtfully arranged catering zone. These elements encouraged organic social media posts by visiting celebrities and influencers, effectively boosting brand awareness.
TL Creative was responsible for pop-up spatial planning, space design, VMD (visual merchandising), and event operations throughout the project.
