Korea · Event Production
BYREDO Blanche Absolu de Parfum Pop-Up Event Management – The Hyundai Seoul | TL Creative Korea BTL
- Brand
- BYREDO
- Country
- Korea
- Year
- 2025
TL Creative managed the BYREDO Blanche Absolu de Parfum pop-up store at The Hyundai Seoul, supporting on-site BTL experiences including foreign customer communication.
From Friday, April 4th to Thursday, April 17th, 2025, a pop-up store celebrating the launch of BYREDO’s new fragrance ‘Blanche Absolu de Parfum’ was held at The Hyundai Seoul in Yeouido. The store operated daily from 10:30 AM to 8:30 PM.
BYREDO introduced ‘Blanche Absolu de Parfum,’ an elevated interpretation of their signature scent ‘Blanche Eau de Parfum,’ further strengthening its image in the niche perfume market. The pop-up featured an immersive space where visitors could experience the product firsthand.
TL Creative was responsible for event production. Multilingual promoters were stationed to facilitate smooth communication with international customers, ensuring efficient on-site event management, product guidance, and activities.
