Korea · Event Production · Popup Planning · Spatial Design · VMD · Fixture Production
Winter Glam Seoul: Case Study of a K-Beauty Popup Event in Seoul
- Brand
- Winter Glam Seoul
- Country
- Korea
- Year
- 2025
Winter Glam Seoul was an immersive K-beauty popup event in Seoul, delivering a unique winter experience for both Korean and international K-beauty and K-pop fans.
From December 22 to 24, 2025, the Winter Glam Seoul popup took place on B1 of KT WEST, Gwanghwamun, Seoul. Open daily from 11 AM to 7 PM, the event welcomed Seoul Winter Festa visitors from across the globe, offering an opportunity to experience both K-beauty and K-pop fandom culture.
The venue featured a variety of interactive programs, including beauty talk shows, beauty classes, experience zones, and K-pop fan meetups. Special attention was given to the spatial design and atmosphere, using winter-themed graphics and fixtures to immerse participants in the experience.
TL Creative oversaw event production, spatial design planning, VMD strategies, and fixture production for the Winter Glam Seoul popup. With meticulous space planning, visitor flow management, and brand-infused visual direction, we elevated the overall onsite experience.
