Korea · Event Production
Torhop Seoul Experience Event | Case Study: Nature-Inspired Beauty Brand Activation
- Brand
- Torhop
- Country
- Korea
- Year
- 2025
Torhop, a rejuvenating beauty brand, hosted a nature energy pop-up on Seoul's Nodeul Island. TL Creative managed event operations, supporting an interactive booth experience.
Dates: May 21 (Wed) – May 25 (Sun), 2025
Location: Nodeul Island, 445 Yangnyeong-ro, Yongsan-gu, Seoul
Event Hours: 10:00 AM – 8:00 PM
Torhop is a Korean beauty brand inspired by the natural purifying energy of Finnish steam bath saunas originating in Novgorod over 2,000 years ago. Torhop introduces a wellness approach, restoring the skin’s natural strength with ingredients from forests, salt, and clay.
At the 2025 Olive Young Festa, Torhop hosted an interactive booth under the theme 'Welcome to Torhop Salt Village.' Drawing on the fairy Pori’s Salt Village universe, miniature-themed zones like Salt Sauna Mountain, Mud Mountain, and Starlight Blossom Field offered visitors immersive experiences. Guests joined themed games in each area, sampling Torhop products and earning gifts through participation.
TL Creative handled all aspects of on-site event management, from entrance guidance and visitor reception to traffic flow, product explanation, activity support, and safety. Our structured approach ensured the Torhop brand story was effectively conveyed to visitors through a safe and well-organized event.
