Korea · Event Production
TOCOBO IN MY SUN ERA Pop-Up Store: Embracing Confidence Under the Sun
- Brand
- 토코보(TOCOBO)
- Country
- Korea
- City
- 성수동
- Year
- 2026
TOCOBO’s IN MY SUN ERA pop-up in Seongsu, Seoul, invited visitors to freely experience new sun care products and engage with the brand’s empowering message.
Dates: May 14, 2026 – May 31, 2026
Location: 65, Yeonmujang-gil, Seongdong-gu, Seoul
Hours: 11:00 AM – 9:00 PM
TOCOBO introduced its new SPF lineup under the theme of ‘In My Sun Era,’ encouraging confidence in the sun rather than avoidance. The pop-up store in Seongsu was designed with a bright, natural atmosphere, allowing anyone to easily try the products. Various displays and experience zones enabled visitors to fully engage with both the brand's new products and its positive philosophy.
Parasols and outdoor furnishings were placed along the entrance and waiting lines to keep the area comfortable in hot weather, while a well-planned visitor flow minimized congestion and wait times from experience to rewards and purchase. Surrounded by a space visually expressing TOCOBO's brand identity, guests discovered new perspectives on sun care products.
TL Creative was responsible for on-site event management at the TOCOBO pop-up store.
