Korea · Event Production
HERMES Perfume Pop-Up Store Event Management | Shinsegae Gangnam Seoul | Experiential Marketing Case Study
- Brand
- HERMES
- Country
- Korea
- Year
- 2024
The HERMES perfume pop-up store was held at Shinsegae Gangnam in Seoul, with TL Creative managing on-site event operations to enhance the brand experience.
From September 9 (Mon) to September 15 (Sun), 2024, the HERMES perfume pop-up store was held on the first floor of Shinsegae Gangnam, 176 Sinbanpo-ro, Seocho-gu, Seoul. Open from 10:30 AM to 8:00 PM (until 8:30 PM on Friday to Sunday), the event welcomed many visitors to discover and experience a wide range of HERMES fragrances.
Led by legendary perfumer Jean-Claude Ellena, the pop-up showcased signature fragrances such as Caleche and 24 Faubourg—both beloved over the years—along with the unisex Jardin line. The highly popular Un Jardin sur le Nil received particular attention in Korea. Other featured products included Voyage, Terre d'Hermes, Eau des Merveilles for women, and Jour d'Hermes.
TL Creative provided professional event operations for the HERMES Perfume Pop-Up Store, fully supporting management at the venue.
