Korea · Event Production
DINTO <Queen Alice> Pop-up Event Management Case | Beauty Experience in Seongsu-dong, Seoul
- Brand
- DINTO
- Country
- Korea
- Year
- 2025
Discover how TL Creative expertly managed DINTO’s <Queen Alice> pop-up event in Seongdong-gu, Seoul—from immersive beauty experiences to hands-on event operations.
Date: June 6 (Fri) to June 22 (Sun), 2025
Location: SEPARATES, 53 Seoulsup-gil, Seongdong-gu, Seoul
Operating hours: 11 AM to 8 PM
Inspired by classic literature, beauty brand DINTO debuted its third pop-up store, <Queen Alice>, following ‘Peter Pan’ and ‘Puss in Boots.’ The event unveiled the new Alice Collection (14 SKUs) reinterpreted from 'Alice’s Adventures in Wonderland' and 'Through the Looking-Glass'. Visitors enjoyed immersive spaces and captivating objects designed to let them experience Alice's journey as she grows into a queen.
Guests who completed the entry mission received a mini lip gloss, and engaging participatory events such as limited-edition keyring and card gacha also attracted significant attention.
TL Creative was responsible for event operations, deploying on-site promoters fluent in foreign languages and beauty-trained staff to match Seongsu’s international visitor profile. From product explanations to event guidance and guest support, our systematic approach ensured the event ran smoothly.
