Korea · Event Production
Tonymoly Seongsu Pop-Up Store Event Management Case | BTL Marketing Agency TL Creative
- Brand
- Tonymoly
- Country
- Korea
- Year
- 2024
TL Creative managed the entire operation of Tonymoly's 'GET IT BAKE SHOP' pop-up event in Seongsu, ensuring seamless onsite experiences for all visitors.
From May 3 to May 12, 2024, Tonymoly's 'GET IT BAKE SHOP' pop-up store was held at 47 Yeonmujang-gil, Seongsu-dong, Seoul.
This pop-up store was designed as an immersive space reflecting Tonymoly’s signature bright and stylish atmosphere, where visitors could experience a variety of beauty products and events firsthand. Operating hours ran daily from 11 AM to 8 PM.
An average of over 1,000 visitors attended each day. TL Creative managed the overall onsite operations, with a lead supervisor coordinating the entire team. Promoters and staff were strategically placed throughout the venue to guide visitor flow, encourage event participation, and maintain order, ensuring smooth event execution.
For this project, TL Creative was responsible for the event operation of the Tonymoly pop-up store.
