Korea · Event Production
TL Creative Event Production for TIR TIR Seongsu Flagship Launch | Seoul Beauty Experience Event
- Brand
- TIR TIR
- Country
- Korea
- Year
- 2025
A look at TL Creative’s event production for the grand opening of TIR TIR’s flagship ‘Shade Valley’ in Seongsu-dong, Seoul, featuring interactive beauty experiences for visitors.
On Saturday, May 25, 2025, TIR TIR opened its first flagship store, 'Shade Valley,' at 7 Yeonmujang-gil 5-gil, Seongdong-gu, Seoul. The event ran from 10:30 AM to 8:30 PM and offered a range of experiences and activities.
TIR TIR is a Korean makeup brand that empowers individuals to discover and express their unique colors. The flagship store showcases TIR TIR’s philosophy of bringing new light to everyday life through a vibrant palette, reflected throughout the space. Visitors could explore and purchase a wide range of products and shades in an interior that harmoniously blended white and red tones.
To celebrate the opening, tailored personal skill-up classes were held to help guests learn makeup tips and find their ideal base color. The event also featured interactive zones, including a keyring-making station and a 'Juicy Pop Recipe' area where visitors could create their own lip masks, all of which were met with enthusiastic participation.
TL Creative managed the entire event operation, providing on-site support by assigning multilingual promoters and cosmetics specialists tailored to the Seongsu area. The team focused on sales support, product guidance, safety, and flow management to ensure everything ran smoothly.
