Korea · Spatial Design · Fixture Production · Event Production · Popup Planning
Oiad Popup Store Seongsu | Spatial Design & Event Management Case Study | TL Creative
- Brand
- Oiad
- Country
- Korea
- Year
- 2025
Discover how TL Creative maximized the brand experience at Oiad’s first popup store in Seongsu, Seoul, handling spatial design, fixture production, popup planning, and event execution.
Oiad opened its first popup store from March 20 to March 30, 2025, at LES601, 4 Yeonmujang 17-gil, Seongdong-gu, Seoul. The store operated daily from 11 a.m. to 8 p.m.
The popup store spanned two floors. The first floor featured Oiad’s full product lineup, a themed landscape area inspired by ‘Alice in Wonderland,’ and an escape room-style experiential zone. On the second floor, a special themed zone allowed visitors to be the first to try all 15 shades of the newly launched Silverpurse Maskrim Lip & Cheek.
On-site, interactive programs included a mini cream keyring event where customers could fill cheek products themselves, a chance to experience cheek colors on the Oiad mascot ‘Odi Bunny’ plush, and a prize draw for those who shared on Instagram. Multilingual staff—fluent in Chinese, English, and Japanese—ensured smooth communication for visitors from various backgrounds.
TL Creative was responsible for spatial design, fixture production, popup planning, and event production at the Oiad popup store, creating an immersive brand experience.
