Korea · Event Production
MEMO PARIS Seongsu Popup Store Event Production Case Study | TL Creative
- Brand
- MEMO PARIS
- Country
- Korea
- Year
- 2024
TL Creative managed event production for French niche perfume brand MEMO PARIS and its ‘MEMO Grand Hotel’ popup store in Seongsu. Discover event details, venue, and experiential highlights.
French niche perfume brand MEMO PARIS held its ‘MEMO Grand Hotel’ popup store in Seongsu, Seoul, inspired by the theme of a French hotel. The popup was open daily from April 8 (Mon) to May 3 (Fri), 2024, at 20-1 Yeonmujang-gil, Seongdong-gu, operating from 12:00 to 19:00.
The popup store featured a baroque-style exterior, hotel lobby, concierge, lounge, casino, and various other themed spaces, immersing visitors in an exotic hotel experience. Each zone allowed guests to explore MEMO PARIS’s signature scents and brand travel philosophy.
TL Creative managed all event operations for the popup, providing systematic support for everything from visitor flow and safety management to staff placement and on-site coordination at key experiential zones.
