Korea · Spatial Design · VMD · Fixture Production · Event Production · Popup Planning
LUVUM Seongsu Popup Store | Seoul Beauty Brand Experience, Space Design & VMD Case Study
- Brand
- LUVUM
- Country
- Korea
- Year
- 2026
Discover how TL Creative brought LUVUM’s first Seongsu popup store to life through space design, visual merchandising (VMD), fixture production, and event planning in Seoul.
From January 28 to February 8, 2026, LUVUM held its first popup store at Musinsa Beauty Space 1, 81 Yeonmujang-gil, Seongdong-gu, Seoul. The store was open daily from 10 AM to 8 PM.
The popup, themed ‘Designed for Skin Loved by Skin’, featured a variety of interactive zones where visitors could explore and experience LUVUM’s signature skincare products. Test zones, photo zones, and DIY zones gave guests hands-on opportunities to try out the brand’s skincare routines.
To ensure a smooth experience for visitors of all backgrounds, multilingual promoters and staff fluent in Chinese, English, and Japanese were on hand to provide support and communication.
TL Creative was responsible for the space design, visual merchandising (VMD), fixture production, event operation, and overall popup planning for this project.
