Korea · Event Production
LOEWE Seongsu Pop-Up Store – Perfume Experience Event Operations in Seoul
- Brand
- LOEWE
- Country
- Korea
- Year
- 2024

Explore TL Creative's event production for the LOEWE pop-up in Seongsu, Seoul, featuring personalized fragrance consultations and smooth on-site management.
Date: May 11 (Sat) – June 16 (Sun), 2024
Location: 20-1, Yeonmujang-gil, Seongdong-gu, Seoul
Operating hours: 11:00 AM to 9:00 PM
Spanish luxury brand LOEWE opened a pop-up store in the Seongsu district of Seoul, offering visitors a unique opportunity to experience LOEWE perfumes and home scents firsthand. On-site, guests enjoyed personalized fragrance consultation services for a professional perfume experience. Entry was possible via on-site reservation or queuing, while advance reservations enabled more in-depth consultation.
At this pop-up store, TL Creative managed event operations, including visitor flow, queue management, and reservation guidance to ensure smooth event execution.

