Korea · Event Production
HERA Seongsu Popup Store Event Management | Seoul Beauty Experience
- Brand
- HERA
- Country
- Korea
- Year
- 2024
Discover how TL Creative managed the beauty experience event at HERA's Seongsu popup store in Seoul, featuring diverse programs for visitors.
Date: April 1, 2024 (Mon) – April 21, 2024 (Sun)
Location: 11 Yeonmujang-gil, Seongdong-gu, Seoul
Operating Hours: 11:00 AM – 7:00 PM
HERA opened a popup store in Seongsu, Seoul under the theme ‘I can go anywhere’, creating a space where modern, free-spirited urban women could experience HERA’s Black Cushion and other beauty products firsthand. On site, visitors could participate in a range of engaging programs including a stamp event, makeup bar, and prize draws, fostering a vibrant atmosphere for natural interaction between the brand and its customers.
TL Creative managed event operations by deploying multilingual promoters and staff, overseeing admissions, visitor flow, safety management, and overall on-site logistics to ensure guests enjoyed a seamless and comfortable experience at the popup store.
