Korea · Event Production
ETUDE Beauty Festa Popup Store Event Management | Seoul Experiential Marketing Case
- Brand
- ETUDE
- Country
- Korea
- Year
- 2025
TL Creative successfully managed the ETUDE Beauty Festa popup store in Seongdong-gu, Seoul. Explore this BTL experiential marketing case study.
From April 11 to April 13, 2025, the 'Beauty Festa' offline popup store was held at 73, Yeonmujang-gil, Seongdong-gu, Seoul, hosted by style commerce platform Zigzag. The popup store operated from 10 AM to 9 PM, featuring various themes and participating brands.
The venue included a self-test zone, 13 brand booths, a Zigzag Pick booth, a Pouch Shop, Jelly Shop, and Ice Cream Shop, with six themed booths in total.
TL Creative handled the event management for the beauty brand ETUDE’s popup store booth, overseeing on-site product explanation, event operations, and overall management including safety and visitor flow.
