Korea · Event Production
Diptyque 'Les Essences de' Seongsu Popup Event Production Case Study | Diptyque Korea Experiential Marketing
- Brand
- Diptyque
- Country
- Korea
- Year
- 2024
Diptyque introduced its 'Les Essences de' interactive popup store in Seongsu, Seoul. TL Creative managed event operations, delivering the brand story and on-site experience.
To celebrate the launch of its new premium fragrance collection, 'Les Essences de,' Diptyque held a multisensory popup store at 20-1 Yeonmujang-gil, Seongdong-gu, Seoul. The event ran from September 12 to October 27, 2024, operating daily from 11 a.m. to 9 p.m.
Inside the popup, illustrations by collaborative artist Nigel Peake were displayed throughout the space. The centerpiece, a large crystal fountain object visually representing the five scents, offered a sensory glimpse into the brand’s philosophy.
TL Creative oversaw on-site operations for the popup event. Multilingual promoters were stationed to provide international visitors with in-depth explanations about the collection concept and fragrances, ensuring an engaging visitor experience.
